Yangarra Estate

cellar door & winery launch + Brand Awareness

Services

PR strategy and media relations.

Overview

The launch of Yangarra Estate Vineyard’s new architecturally designed cellar door provided the perfect opportunity to engage with customers, wine enthusiasts, industry audiences and media to showcase the luxurious state-of-the-art project and further bolster its position as a premium wine destination.

Approach  

CALLIE were engaged by Yangarra to develop a tailored public relations approach that saw development of written cellar door materials alongside a phased media outreach that included pre-opening brand building, exclusive media opportunities and VIP launch media support, followed by extensive outreach targeting lifestyle, industry, and architectural media across print, digital and broadcast.

Outcomes

• 28 media and social media pieces of coverage secured.
• Digital, print, and social media coverage achieved across key South Australian publications including The Advertiser, The Sunday Mail, SALIFE, InDaily, Fifty+SA, and Glam Adelaide.
• 8 pieces of national coverage secured, with digital and print pieces secured with key publications, including Architecture & Design Magazine, Sitchu and Gourmet Traveller.