Westminster School is a leading coeducational independent day and boarding school in Adelaide with a rich 60-year history.
CALLIE was appointed to support Westminster School with ongoing PR management to achieve frequent and targeted positive exposure within the South Australian market. CALLIE manages the proactive and reactive media relations on behalf of the school and has successfully secured regular, prominent, and diverse coverage that has given the school a strong share of voice in the market.
- Across the first year of partnership, achieved a PR reach of over 66 million.
- 100% positive or neutral sentiment across all coverage.
- 85 pieces of coverage across the year, including 6 different broadcast segments.