State Library of South Australia

PR advisory + Brand Awareness

Services

PR strategy and media relations.

Overview

In line with its new vision statement and strategic direction, the State Library engaged CALLIE to help grow its profile and build awareness of the work its does with key stakeholders and the community through media engagement and positive publicity.

 Approach

CALLIE developed a strategic PR plan to educate key target audiences, as well as the wider South Australian Community on the work and impact of the State Library. This included positioning the cultural institution as a leader in the South Australian arts space and fostering relationships with key media on behalf of the State Library.

 Outcomes

• Widespread targeted media coverage with over 17 million total PR reach generated across several project opportunities within 12 months.
• Coverage secured in key local and national broadcast, print, radio, and online publications, including, 7 News, 9 News, Ten News First, The Advertiser, InDaily, and News Limited.
• Generated 50+ pieces of media content to date.