Rowlands Metalworks

South Australian sheet metal manufacturing company, Rowlands Metalworks, unveiled a brand-new 3D welding robot capability, Arcemy, at an event for the state’s business and defence communities. The world-leading technology, supplied by South Australian peer AML3D, was a first for the state and enabled significant expansion in defence manufacturing capabilities for the organisation.

CALLIE developed and implemented a targeted media and PR strategy in the lead-up to the opening event held at Rowlands Lonsdale factory. This included dignitary invitations, communications and media management.


  • The campaign achieved 28 media placements across a range of print, digital, social and trade media to profile Rowlands’ expanded capabilities to key business markets, with two feature stories across InDaily and The Lead also achieved.
  • An exclusive pitch to Newscorp resulted in print and online coverage in The Advertiser Business Journal, which was syndicated to The Australian and other state mastheads nationally on launch day.
Communications Strategy / Government and Stakeholder Relations / PR / Stakeholder Engagement

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