Riverside Digital Media Campaign

After being approached to support with social media advertising, CALLIE developed a social and digital advertising strategy for Riverside in Allenby Gardens and coordinated a campaign to go live for a two-month period. The combined campaign has delivered more than 1, 500, 000 impressions to an estimated 300, 000 people and generated 85 direct new leads for house and land packages. Due to the campaign’s success, the strategy was extended to continue on an ongoing basis.


  • 85 new leads generated directly from campaign across a two-month period.
  • 4,927 link clicks generated across two-month campaign period.
  • Campaign extended to an ongoing campaign due to successful results.

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