Mobo Group

Mobo Group exists to enable the lives of people living with a disability and their families be the best they can be.

In a previous life, Mobo’s principles remained the same but their corporate brand was a combination of Hands on SA and FWS. CALLIE was approached by the CEO to support the PR and corporate communications for the merger and subsequently became engaged by the organisation to help define their new brand (foundations, story and visual coordination) working closely with the Board and CEO. The challenge was to create a brand that both companies were proud to be a part of, that truly represented the goals and aims of the collective organisation. Mobo was born and in its truest sense, embodies freedom with its visual identity representing the merging of two unique organisations to work together for the best outcomes.

Outcomes

• Launched the brand internally and publicly.
• Developed branded marketing collateral.
• Led the rebranding of visual assets.
• Launched the Mobo Mates breakfast series.