CALLIE works closely with The Mayfair Hotel, supporting them with proactive and reactive PR and communications, as well as events and partnerships.
During the 2021 VOGUE Fashion Week, CALLIE worked to conceptualise and coordinate a special immersive fashion high tea event on the Hennessy Rooftop Bar, celebrating 10 years of Couture+Love+Madness head designer Cristina Tridente.
CALLIE worked to coordinate partnerships for The Mayfair with Rundle Mall and Cristina Tridente, and gain all necessary approvals from VOGUE, as well as working with all parties on the creative execution of the event.
CALLIE hosted media and influencers on the day, managed all media in the event lead up, including an exclusive with The Advertiser, and leveraged opportunities post event, including social pictures.
- 10 pieces of media coverage, including five pieces in the Advertiser
- Over 100 influencer posts and stories from the event on Instagram
- Instagram influencer, partner and media reach of 841,000
- 16 VIP guests in attendance including media and leading fashion and lifestyle influencers