Blitz Golf Pro Tournament is a fast-paced and atmospheric tournament with 32 players, both male and female, including local celebrities and pro golfers. The event seeks to involve the wider community, especially families, introducing a new generation to the world of golf. The CALLIE team were engaged to develop a strategic PR plan to generate media coverage around the 2021 Blitz Golf Pro tournament at Glenelg Golf Course.
The objective of the plan was to engage and draw interest beyond golf enthusiasts, encouraging people to come along and experience a fun and entertaining day out as well as to boost awareness for Blitz Golf. Due to the timing of the event, CALLIE created and frequently adapted messaging according to ongoing restrictions and COVID-19 protocols, to avoid any confusion amongst media or the general public related to whether or not the event would go ahead.
- CALLIE secured 41 clips of media coverage for Blitz Golf and a total estimated reach of 5,121,085.
- Results achieved surpassed the set objectives, with media placements achieved across online, print, broadcast and social media platforms, and the majority of coverage appearing in major lifestyle and events publications. Approximately 88 percent of the media coverage included imagery supplied or coordinated by CALLIE, as well as spokesperson commentary.