Bentleys South Australia

Across a period of two years, CALLIE supported Bentleys consistently with a wide variety of different projects and support through internal and external communications. Through writing press releases, advertorials, internal newsletters, and more, CALLIE ensured that Bentleys remained engaged with the South Australian market and maintained professionalism at every touchpoint. This included articles for advertorial inclusion in key media outlets including SA Life, InDaily and Wine Business Magazine, covering topics from succession planning, to land tax changes, to economic trends in the South Australian wine industry.

Outcomes

  • Coordination of four advertorials designed to be tailored to reader demographics, with one sponsored story ranking 8th out of 18 stories, the another ranking 6th out of 15 stories; these results show a strong engagement from readers and that, by tailoring the story to the audience and using a strategic editorial approach to engage readers, we got people interested in Bentleys SA.
Corporate

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