University of Adelaide and Robinson Research Institute

B Part of It campaign

The B Part of It campaign’s primary purpose was to immunise as many as possible high school students across South Australia in order to measure herd-immunity.

Led by the University of Adelaide and Robinson Research Institute, in partnership with SA Health, SA Pathology and a range of other stakeholders, CALLIE led the entire communications strategy through to completion. A multi-million-dollar project, the positive outcomes of the B Part of It health study have been widely recognised and celebrated, having received awards from across the globe.

Outcomes

• 237 schools participated in the study and 34,400+ students were vaccinated against this deadly disease.
• Impacted global meningococcal B and herd immunity research, thanks in large part to the positive uptake of the study.
• Received the Research Collaboration Award at the SA Science Excellence and Innovation Awards.