University of Adelaide and Robinson Research Institute

The B Part of It campaign took place in 2017 and 2018, with the primary purpose of immunising up as many as possible high school students across South Australia in order to measure herd-immunity.

Led by the University of Adelaide and Robinson Research Institute, in partnership with SA Health, SA Pathology and a range of other stakeholders, CALLIE led the entire communications strategy through to completion. A multi-million-dollar project, the positive outcomes of the B Part of It health study have been widely recognised and celebrated, having received awards from across the globe.


  • 237 schools participated in the study and 34,400+ students were vaccinated against this deadly disease.
  • Impacted global meningococcal B and herd immunity research, thanks in large part to the positive uptake of the study.
  • Received the Research Collaboration Award the SA Science Excellence and Innovation Awards in 2019.
Education, Health, Social Impact
Brand Identity / Communications Strategy / Community Engagement / Content Creation / Crisis Management / Design / Digital Media / Influencer Engagement / Integrated Marketing Campaign / Media Buying / Partnerships / Photography / Public Relations / Social Media / Stakeholder Engagement / Video / Website

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