APC Technology

SA-based rugged technology provider APC Technology announced an exciting international MOU with AISH Technologies.

CALLIE targeted key media with a range of teaser-style communications in the lead-up to the formal announcement held at the PACIFIC International Maritime Expo in Sydney. The agency secured a range of print and TV media to attend and cover the announcement. In addition, an exclusive pitch to News Corp resulted in a full-page article in the The Advertiser Business Journal which was syndicated online nationally the day of the announcement.

Outcomes

• 23 pieces of coverage including ABC broadcast.
• Total campaign PR reach of 12,348,828.